This post was originally published on January 7, 2013 on andyellwood.com.
You may have seen my name associated with this photo this weekend. It appeared on every major new outlet in the US and was published in newspapers on every continent. And it wasn't my photo. From having reporters stalking my apartment building to my Mom receiving phone calls on my childhood home phone number to offers of money in exchange for more information, it was a wild weekend. Learned a lot about journalism and how things go viral and I'm still processing it all.
Read the rest of the story here on Forbes: Going Viral For Something You Didn't Do